Planet Fitness was a client for one of the companies where I worked. This was an opportunity to do a piece that could potentially reach all over the USA. The idea behind this piece was to provide Planet Fitness clients with the customer service phone numbers and website, but have it blend in with their branding at the same time.
The logo was the focus on the mousepad, I wanted to use their colors of purple and black to make the logo’s yellow stand out more. Their logo and style reminded me of the empowering posters I have seen in the past, with colored rays behind a person or product. By alternating the rays with black and purple gradients I was able to create the same effect. To keep the black backing and edges from standing out too much, I overlapped this gradient with another black one with the opacity going from 100 at the edges to 0 over the logo.